On occasion, Fine Art Connoisseur’s sponsorship of an event is part of some interesting — and creative — marketing promotions. For the Out West Art Show & Sale in Great Falls, Montana, artist Gary Lynn Roberts created just such a promotion. How?
At first glance, the wildly beautiful painting “New Beginnings” by acclaimed painter Gary Lynn Roberts appears to be a typical Western scene by the artist. However, close inspection reveals a clever marketing promotion for the Out West Art Show & Sale in Great Falls, Montana — an event taking place right now that Fine Art Connoisseur magazine is proud to sponsor.

A view of “New Beginnings” with the sponsors labeled

Roberts is offering a limited number of giclée prints of the painting to be offered at the Out West Art Show & Sale. As one can see from the image, Roberts has subtly included the names of the event’s major sponsors in the painting. Among those included are Fine Art Connoisseur, Hi Line Moving Services, Embark Credit Union, Advanced Litho Printing, Western Art Collector, Best Western Heritage Inn, and Edward Jones. We are honored and proud to be included in this inventive promotion!
To learn more about the Out West Art Show & Sale, visit here.
This article was featured in Fine Art Today, a weekly e-newsletter from Fine Art Connoisseur magazine. To start receiving Fine Art Today for free, click here.

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Andrew Webster is the former Editor of Fine Art Today and worked as an editorial and creative marketing assistant for Streamline Publishing. Andrew graduated from The University of North Carolina at Asheville with a B.A. in Art History and Ceramics. He then moved on to the University of Oregon, where he completed an M.A. in Art History. Studying under scholar Kathleen Nicholson, he completed a thesis project that investigated the peculiar practice of embedded self-portraiture within Christian imagery during the 15th and early 16th centuries in Italy.


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