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The $64 billion global art market is considered by many to be a world reserved for the wealthy, an environment unattainable for the average individual. However, Madelaine D’Angelo is launching a project that could change the narrative. How?

Arthena, a new startup founded by Madelaine D’Angelo, is aiming to help non-millionaires and non-billionaires enter the global art market — a world traditionally populated only by the uber-wealthy. The strategy is to allow anyone to invest in fine art via funds, using data analytics to get investors more reliable returns from their investments.

“Rather than just having a ‘good eye’,” says D’Angelo, “our software takes into consideration things like a work’s artist, year created, and auction results to create a quantitative strategy for the art market, grouping pieces into different funds based on risk tolerance, like traditional mutual funds.”

Continuing, D’Angelo said, “Fine art is an alternative asset class with the highest barrier to entry and strongest historical returns. In other words, it’s a strong long-term investment (the index of fine art sales shows an average annual return of 10 percent compared with the Dow Jones’ 8-9 percent average annual growth.”

To learn more, visit Arthena.

This article was featured in Fine Art Today, a weekly e-newsletter from Fine Art Connoisseur magazine. To start receiving Fine Art Today for free, click here.

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Andrew Webster is the former Editor of Fine Art Today and worked as an editorial and creative marketing assistant for Streamline Publishing. Andrew graduated from The University of North Carolina at Asheville with a B.A. in Art History and Ceramics. He then moved on to the University of Oregon, where he completed an M.A. in Art History. Studying under scholar Kathleen Nicholson, he completed a thesis project that investigated the peculiar practice of embedded self-portraiture within Christian imagery during the 15th and early 16th centuries in Italy.


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